Challenge
In 2020, the engineering division of the energy giant Uniper Energy was to be separated from the existing corporate website and staged as an independent corporate unit under the name Uniper Engineering as a central communication tool for future B2B and account-based marketing.
Solution
In a multi-stage UX and strategy process, user stories and journeys were created, user guidance requirements and future marketing requirements were defined, weaknesses were identified, and a corresponding content and design strategy for the relaunch project was implemented.
With the relaunch, Uhura created the central communication tool for future B2B and account-based marketing. Flexible landing pages, integrated CRM and thematic dossiers as storytelling pages provide the Uniper team with future formats and tools for the optimal marketing of specific content.
After the relaunch, Uhura continued to support and advise Uniper on all content and social media marketing. The team created multilingual videos, infographics, case studies and articles, and implemented innovative campaigns, content and website features to make the client's engineering themes, expertise and service offerings tangible on its own Linkedin channel.
