For almost 10 years, we at Uhura have been working successfully on various content campaigns for Berlin Partner, the economic development agency of the city of Berlin. Since January 2024, our team has been responsible for paid media planning and management for all social media channels and more than 15 campaigns.

Challenge

Berlin Partner was faced with the challenge of efficiently reaching various themed campaigns across different target groups and platforms with a wide range of objectives such as event approvals, follower growth, increased reach and increased website traffic, while making optimal use of the budget.

Solution

As part of the Growth Package, Uhura supports Berlin Partners for Business and Technology in positioning Berlin as a leading business and scientific location and as a livable capital. More than 20 tailor-made digital campaigns were developed and implemented on various social media channels.

Berlin Partner chose us because of our innovative approaches and the targeted integration of data analyses into campaign and budget planning. Our methodology ensures that budgets are used efficiently and objectives are achieved precisely. Campaigns are evaluated on the basis of defined benchmarks and presented in comprehensive reports. Based on the KPIs achieved, we formulate clear recommendations for further content creation.

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