Challenge
In 2018, Withings recognized the growing importance of the DACH region in the competitive market for health tech and was looking for a competent agency partner who would implement the linguistic and cultural fit of their brand communication in a targeted manner.
Solution
Uhura is responsible for the editorial management of the German Withings channel on Facebook since June 2019, and on Instagram since 2023. The content team supports the global marketing team with product launches in the German consumer market, has already successfully implemented several influencer campaigns, and creates content assets such as infographics, animations, and other interactive learning content localized specifically for the German market. To this end, Uhura works closely with Withings' data analysts to extract facts about the German-speaking world and, for example, visually adapt them. In this way, the public is sensitized to the topic of health in a vivid and playful way, and the Withings brand is positioned among German HealthTech consumers.
In order to reach and deeply involve the German social media community, the Uhura content team actively engages with users, answers questions about the products, and also set up a dedicated Withings Facebook community group for Germany in the fall of 2019. This gave dedicated Withings followers a space to interact more closely, for example through weekly product tips, success stories and testimonials, surveys and regular competitions.
