Challenge
The Berlin Senate Department for Economics, Energy and Public Enterprises wants to further develop Berlin into a deep tech location. Campaign-like approaches have already been pursued throughout the years, but these have not yet led to the desired results. The annual campaign highlight has also taken place so far without relevant visibility and appeal on the topic of Deep Tech “Made in Berlin.”
Solution
In 2020, we took over all online and offline communications for the business development initiative "Deep Tech Berlin".
First, we developed a new communication strategy based on facts and data through extensive stakeholder surveys of the relevant players in Berlin.
A new, more attractive campaign brand and design were created and implemented. In addition, the content relevance of all communication assets was reviewed and optimized based on each phase of the customer journey, and new formats were developed to support the cluster community. A special focus was placed on small and medium sized innovation companies as well as a research community ready to start a business. This resulted in podcasts and video interviews as well as completely new accompanying event formats such as the Alumni Dinner or a satellite event for the WebSummit in Lisbon.
Agile editorial management, including community management, effectively created and produced all web, social media and print content. The highlight of the communication is the annual Deep Tech Award, which is also implemented by Uhura as a full service and is now one of the annual highlights of the industry, involving numerous cooperation partners who also contribute to the positive perception and reach of the Deep Tech cluster.
