In 2020, the engineering division of the energy giant Uniper Energy was to be separated from the existing corporate website and staged by Uhura Digital as an independent corporate unit as a central communication tool for future B2B and account-based marketing.

Challenge

A convincing web presence has been realised, but how does Uniper's engineering entity manage to address its target groups effectively and sustainably on its website and social media channels and convince them of its services?

Solution

We were asked to develop a comprehensive content strategy to communicate the engineering division's solutions and services in a relevant way across both the website and social media channels. This included a set of social media guidelines, design approaches for illustrations and infographics, videos and animations, and a tone of voice to give the engineering division a distinctive voice.

As a result, our editorial team created a large number of multilingual product and explainer videos, infographics, explainer animations, case studies, white papers and blog articles to be used in various social and paid media campaigns for the client.

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