Uhura advised LEDVANCE on the repositioning of the brand and developed a new brand image for the lighting and energy company under the slogan “POWER TROUGH LIGHT”. In a multi-stage strategy process, internal and external stakeholders were interviewed and systematic mission statement routes were summarized. With the development of a new mission statement, the definition of important communication topics, a mission statement and a brand tone that meets the requirements of a changing lighting industry, the basis for future communication in nine language markets was created.

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As a result, Uhura designed an international campaign that focuses on an image video that brings the brand story to life. The focus is on the story of a passionate lighting innovator who meets obvious challenges in the areas of environment, lighting and energy supply with clever ideas.

In contrast to classic product-focused B2B communication, Uhura and LEDVANCE wanted to talk about this realignment in an emotional and approachable way. How does light influence people's lives? And how can lighting be used to develop solutions for everyday life and a more sustainable economy?

Production was largely implemented in Portugal and localized for 9 global markets and adapted linguistically and culturally. More than 300 video documents were made available for the respective country divisions.

Since January 2024, the new brand presence has been rolled out with great success on social media channels, the website and other digital channels and is an essential part of LEDVANCE's overall product and corporate communication.