Challenge
The aerospace industry is undergoing a rapid transformation process and is driven by innovation and the development of new technology solutions. A departure into the future that has not yet been reflected in the brand vision of the BDLI — the mouthpiece of the industry.
Solution
Uhura created a new logo and brand visuality for the federal association, which underlines the brand essence of the sector as a high-tech industry to enable society to connect through modern technologies. The newly introduced claim “Connecting.The.Dots” also demonstrates the claim of the federal association. The sectors represented by the association, such as defense and security, space and civil aviation, are given their own color schemes in order to realize their own identity and recognizability in the diverse communication assets.
