Campaigns and website for the International Aerospace Exhibition
ILA 24
ILA Berlin is one of the leading aerospace trade fairs in Europe. With a focus on innovation, new technologies and sustainability, it covers the entire spectrum of the industry: Aviation, Space, Defense & Support.
However, the ILA campaign design is visibly outdated and does not reflect the transformation and industry values of our trade fair partners.
And so the task set by Messe Berlin and its specialist partner BDLI e. V. was clear: Create a new campaign design that better represents industry innovation, dynamic transformation and the diversity of the German aerospace industry and can be implemented as a campaign for the trade show brand.
Based on the aviation infrastructure on the ground (at airports and airfields), we created forms that are reflected in the campaign design, create depth and serve as graphical system for the visualization of the ILA BERLIN 2024 communication assets.
The result is a flexible visual language that can be applied to all means of communication, online and offline, as well as at the event and congresses in a scalable range and offers a high level of recognition.
