Many industries are currently undergoing a rapid transformation process.
The requirements for strong brands are changing. Clear and identity-creating brand and communication strategies provide the framework for scalable marketing.
Unique features, tone and values as well as a recognizable modern visuality drive interaction and emotionally bind your target group.
Our strategy process is divided into three main phases:
1. Discovery and analysis
An analysis of the current situation, existing materials and requirements and, above all, a structured survey of internal stakeholders, such as product and sales managers, management or HR management, will reveal initial opportunities and trends. Initial strategy routes can be consolidated in in-depth workshops and collected together with the customer teams in an “Insight and Opportunity Report” for further refinement. The report highlights key opportunities for a relevant positioning and visual identity.
2. Strategy development and design
Based on the findings, initial positioning areas and core ideas for brand positioning and key differentiating features can then be formulated. These will be further reviewed and refined with you in positioning workshops. Through exercises on brand personality, tonality, visual language and communication topics, further definitions of the brand can be made quickly.
3. Guidelines and implementation
Finally, strategies and communication topics are validated internally and externally. On this basis, strategy and content as well as visual guidelines are then defined and refined — explanatory materials are made available for implementation locally and worldwide and transferred to brand and communication management.
Take your brand and messaging strategies to a new level in the long term with us. Get in touch!
