To create campaign, website or social media content that emotionally touches your target group, truly motivates and permanently ties them to your brand, you need unique means of communication.
Creation that works optimally at every stage of a buyer's journey and ideas that are big enough to increase the level of recognition and distinctive character of a brand is what we expect from our creative work at Uhura.
Creative guiding ideas for effective and memorable campaign concepts. Based on concrete facts and analyses and with an understanding of the emotional and content needs of the target groups, we develop bold ideas for modern campaigns that surprise and convey the essence of the brand, a product or service.
Our creation is an iterative process in which strategic and creative thinking intertwine:
1. Social media
We support you with expertise and a lively team that acts just like the social web — fast, authentic and uncomplicated. Our experts know the characteristics of each platform and use them for optimal organic or paid content success. Our community management team monitors comments and engagements to actively manage user dialogue.
2. Editorial content
Good copywriters are rare, as are good editors who can create complex content and prepare it professionally. Our editors and copywriters develop a wide range of editorial content for various content marketing projects and campaigns, such as topic-specific deep dives, specialist articles, interview and news formats, and optimize microcopies and headlines to specifically address our target groups along the customer journey.
3. Branded content
A (moving) picture is worth a thousand words, which is why an essential part of our work includes the conception and creation of design assets, topic-specific illustrations, infographics and visual articles as well as animated explanatory content for websites, digital and analog campaigns and social media in order to guarantee an optimal user experience.
4. UX/UI design
An application or website is only as good as its user experience and can make or break your site. That's why our concept designers, graphic designers, and developers combine creative design with technical functionality, supported by extensive technology stacks, to develop user-centered designs and intuitive customer journeys.
5. Video & motion design
We have our own video team, because nothing reaches users better and more effectively than well-made video content. We don't just produce interviews or how-to videos. For lighting manufacturer LEDVANCE, for example, we produced an image video as part of an awareness campaign that tells the brand story in an emotional way. Content that resonates with viewers and stays in their heads. This is how we achieve more attention, traffic and ultimately better conversion rates for your project.
Together, we increase your design and content efficiency and achieve more traffic and ultimately better conversion rates. Just ask!
