The next Berlin Fashion Week is just getting started: From September 6 to 12, German fashion experts and fans will meet again in the capital to celebrate fashion made in Berlin. Fashion Week presents many new formats such as 202030, the Green Fashion Fair or the digital platform of A-Gain Initiative completely new on. This is also how the entire website was fashionweek.berlin Berlin Fashion Week was relaunched by digital agency Uhura. The team of photographers, videographers and editors from Uhura reports in real time on all channels, presenting the diversity of Berlin Fashion Week and showing the wide range of the Berlin fashion cluster.
In order to optimally align the new Fashion Week and communication strategy, stakeholders, organizers, designers, initiatives and educational institutions were interviewed by the Senate Department for Economics, Energy and Public Enterprises and Uhura — this includes not only new formats such as Berlin Fashion Network STUDIO2RETAIL or that REFERENCE FESTIVAL originated, but also an optimized website and new impulses for social media work. There is also a particular focus on 202030 — The Berlin Fashion Summit, where sustainability topics in the fashion industry are discussed and sustainable Berlin designers and shops are verified through a sustainability guide.
Berlin Fashion Week is an expression of a collective spirit of optimism, which is supported and promoted jointly by all responsible and involved parties. As the most important creative venue, Berlin Fashion Week presents German and international fashion designers as well as premium fashion brands, internationally recognized up-and-coming talents and trend-setting trends. In particular, the focus on sustainability with, among other things, Green Fashion Fair or 202030 - The Berlin Fashion Summit Clearly sets fashion week apart from other European fashion weeks.
“Berlin Fashion Week is unique in its line-up and in its offerings. In no other city do you feel such innovative power and has this variety of shows, salons and, above all, sustainable formats. With the new communication strategy and diverse reporting, we have created the ideal digital point of contact for this diversity,” says Margarita Kozakiewicz, CEO of Uhura Digital.
With its digital expertise, the full-thinking agency Uhura creates a communication shift — away from announcement communication to dialogue communication for a professional industry audience. For Fashion Week Berlin Uhura creates the central campaign every season, develops the key visual and provides support for online, editorial and social media. The Berlin Fashion Week website reaches up to 500,000 visitors every season. 1,560,000 people are reached via social media channels within one season alone.
Uhura has already won awards such as the German Design Award and Annual Multimedia Award as well as the FOX Award for her work for Berlin Fashion Week.
More information about Berlin Fashion Week can be found on the website maintained by Uhura: https://fashionweek.berlin/
