Uhura wins social media budget for Viacom CBS subsidiary PlutoTV. The leading streaming TV service in America, Pluto TV, is currently conquering the European market. In addition to 80+ live TV stations and over 1000+ films & TV series, free use without registration is particularly in the interests of users. With Pluto TV, television programs in 22 countries easily reach 24 million users, no matter when, no matter where, no matter what.
Uhura implements the social media strategy and, as an expert in content creation, takes over social media management for Pluto TV in DACH and UK. With interactive, relevant and entertaining content on Twitter, Instagram and Facebook, Uhura presents Pluto TV as a young and fresh streaming service that primarily reaches and picks up millennials.
Since the trend towards online TV is particularly noticeable among the young target group, Uhura also relies on direct dialogue between Pluto TV and its users. From the wide range of TV content from nostalgic, entertaining, cheeky and ironic shows, Uhura is able to steadily increase attention for the streaming provider. An average increase of almost 139% in followers and 222% in the engagement rate was achieved in the first month.
Uhura is thus expanding her expertise in managing social media profiles for entertainment customers, which Uhura has already shown for her work for film distributors and the streaming providers of Freshmilk.tv and FashionDaily TV.
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