Uhura Digital advised LEDVANCE in repositioning your brand and now supporting the roll-out with the creation and production of a brand film.
Uhura Digital has supported LEDVANCE, a spin-off of lighting pioneer OSRAM, in repositioning the brand. With the new “Power Through Light” tagline, the brand image reflects the innovative expansions of the product portfolio. LEDVANCE lighting systems are not only award-winning, but also increasingly enable the integration of intelligent solutions to save energy more effectively. LEDVANCE is also consistently and powerfully taking a path towards greater sustainability by reducing CO2 emissions through better processes and avoiding waste. The new brand model meets this requirement and will be brought to life in the coming months.
For this purpose, Uhura is designing a series of different brand films for various platforms and channels, which are being rolled out as part of an image and awareness campaign.
Uhura Digital has been working for LEDVANCE and the team led by Vivian Lee-Lauss (Head of Global Brand Management) since March this year.
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