Uhura is responsible for content creation and community support for the German Facebook and Twitter profiles of the French HealthTech company Withings.
Withings revolutionized connected health in 2009 with the world's first WiFi body scale. Since then, the company has set itself the goal of developing the next generation of intelligent healthcare solutions. Withings makes important new measurements and practical data available to everyone, helping people avoid and treat chronic diseases with unique hardware and wearables that promote healthier lives.
Since June 2019, Uhura has been responsible for the editorial support of German social media channels. The content team supports the global marketing team with product launches in the German consumer market and creates content assets individually localized for the German market, such as visual articles, animations to further raise awareness of the topic of health and to position the Withings brand among German HealthTech consumers.
In order to continue reaching out to the German social media community, the Uhura content team is actively getting in touch with users, answering questions about the products and setting up its own Withings community on Facebook for Germany.