Uhura presents the brand identity of the newly founded UGroup

16.4.2024

Uhura Digital supported UGroup in developing its brand and visual identity, implementing a modern corporate website, producing an image film and in social media communication.

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This article was written by:

Mathias Benninghoven

Uhura Digital supported UGroup in developing its brand and visual identity, implementing a modern corporate website, producing an image film and in social media communication.

Die UGroup is the world's largest manufacturer of license plates with 40 subsidiaries and more than 1,000 employees in 130 countries and can look back on over 100 years of technical excellence and industry experience.

© Uhura Digital for UGroup

At the beginning of 2024, Uhura Digital took on the task of brand development for the group of companies and subsequently created a clear brand vision under the motto #WePlayToWinWin. For this purpose, corporate design and social media guidelines have been developed, which are reflected in a brand-new, contemporary website, a distinctive image film and social media communication and take into account the complex challenges faced by their customers.

Just in time for Intertraffic Amsterdam In April 2024, one of the most important trade fairs in the sector, UGroup was now presented to the general public.