As part of a tender presentation, Uhura prevails once again and takes over digital communication, editorial services for Berlin Fashion Week and technical support for the website for a further three years www.fashion-week-berlin.com. Since 2015, Uhura has been responsible for the complete communication and relaunch of the website.
Twice a year, Berlin becomes an international stage for fashion and lifestyle. At Berlin Fashion Week, around 100,000 fashion enthusiasts, buyers, trade visitors and media representatives meet at shows and awards, find out more at trade fairs, visit exhibitions and offsite events. Berlin Fashion Week is one of the most important international trade events in the fashion industry in addition to Paris Fashion Week, London Fashion Week and Fashion Week in Milan and Copenhagen. With several hundred thousand visitors per season, the website www.fashion-week-berlin.com is the most important website with all information about Berlin Fashion Week.
In close cooperation with the leading directors of Berlin Fashion Week, such as Premium Group, the Panorama Berlin and the Fashion Council Germany as well as the Berlin Partner for Business and Technology GmbH and the Senate Department for Economics, Energy and Public Enterprises, the communication strategy, content and visuality are being developed and further developed. The focus here is on the three main topics of diversity, fashion tech and sustainable fashion. Uhura moderates between the partners, implements the entire communication concept and the content marketing strategy. The Uhura content team prepares up to 30 articles per season for the online magazine, around 200 events for the calendar, reports in advance and “live” about Berlin Fashion Week on social media channels, provides backstage and front-row insights, answers press and community inquiries and implements the official key visual for online, print and OOH advertising.
For the January 2019 season, the official key visual of Berlin Fashion Week was created in collaboration with Berlin stylist Daniel Sartore and photographer Gregor Hohenberg. Gregor Hohenberg assisted Wolfgang Tillmanns in London for two years and implemented campaigns for Joop, Y3, Nike and Hugo Boss, as well as editorials for the New York Times Magazine, GQ, German Vogue and Achtung Magazine. Gregor Hohenberg's photographic style is characterized by the combination of “fashion and storytelling.” The focus was on current trend colors according to the forecast and a presentation typical of Berlin.
