On September 5, Berlin Fashion Week began its 23rd edition. With more than 150 national and international players, designers and brands, expanded platforms, new, exclusive and partly unplayed locations, new collaborations and a strong and closer international exchange, Berlin Fashion Week is positioning itself even more strongly in international competition. As the lead agency of fashionweek.berlin We carried out the entire communication, from the design of the key visual to live coverage at 180 events throughout Berlin. Our team of editors reported in real time on Instagram, Facebook and Twitter as well as on the website, in close cooperation with the 10 partners, and thus provides the most important information for experts, buyers and press representatives.
The two core topics of sustainability and innovation once again form the content columns of Berlin Fashion Week, which shape the entire program. Across all formats, important questions from the industry were addressed at panels, including at 202030 - The Berlin Fashion Summit and the Berlin Salon. With the re-launch of Estethica, originally founded by Orsola de Castro and Filippo Ricci as part of London Fashion Week, Berlin is positioning itself even more strongly as the fashion capital of sustainability.
Here, too, we worked closely with 202030 — The Berlin Fashion Summit and integrated the sustainability check of the participating brands, designers and events technologically and in terms of content on the Berlin Fashion Week website. In addition, comprehensive interviews were conducted with the organizers, which were published both for public relations and on the website. This allows trade visitors online to quickly recognize the strong focus of Berlin Fashion Week on sustainability and obtain comprehensive information about it.
Since the outbreak of the war in Ukraine, Berlin has given Ukrainian designers an international platform — made a strong political statement following Jean Gritsfeldt's presentation in March 2022, this time it is designer Bobkova who, with her minimalist style, has been an integral part of Ukrainian Fashion Week since 1998 and presented her new collection as part of Mercedes-Benz Fashion Week. Uhura's editorial team met ahead of Berlin Fashion Week Jean Gritsfeld for an exclusive interview and during Berlin Fashion Week, designer Kristina Bobkova accompanied her on her show and backstage.
”Since the realignment in March 2022, the good cooperation between the partners and the strong USP of Berlin Fashion Week, but also through the new B2B communication strategy and diverse coverage, it is clear that Berlin Fashion is gaining in importance. Not only nationally but above all internationally. With B2B communication, we are already reaching almost 70% of international users who, along their user journey, find out about the various channels of Berlin Fashion Week.”
Margarita Kozakiewicz, Managing Director at Uhura Digital
More information about Berlin Fashion Week can be found on the website: https://fashionweek.berlin/
