After a comprehensive pitch, which Uhura won in January, Uhura is taking over social media marketing of Schlaraffia in the DACH region. A comprehensive data-based target group analysis and content requirements as well as the resulting Strategy options and campaign ideas impressed the Schlaraffia marketing team. ”After just a short time, we see ourselves confirmed and are satisfied not only with the breath of fresh air for our marketing but also with the quality of support provided by Uhura“says Tino Görke from Schlaraffia Marketing about the first collaboration with Uhura.
For World Sleep Day on March 20, 2020, Uhura designs and implements Content and social media marketing campaign for bed and mattress manufacturers. World Sleep Day — launched in 2008 by the World Association of Sleep Medicine (WASM) — is intended to raise awareness of the benefits of good and healthy sleep. Since March 9, customers have been able to test their knowledge on the topic of “healthy sleep” and expand their knowledge for two weeks with the Schlaraffia Sleep Quiz.
The quiz contains 20 questions about sleep and sleep disorders as well as Schlaraffia products, which the Uhura content team selected from studies and specialist articles and prepared for the sleep quiz. Users can easily answer the questions using the Tinder mechanism — swipe left or right. The sleep quiz is accompanied by further content on Facebook and Instagram, such as surveys, facts and blog articles. To the sleep quiz: Schlaraffia sleep quiz.
Top prizes await all participants: The main prize is the Romeo box spring bed, followed by two exclusive GELTEX 200 TFK mattresses in 2nd place. The third-place winner can look forward to a comfortable GELTEX topper. The campaign is also accompanied by Schlaraffia consulting days and great goodie bags at selected retail partners at the POS.
”Our Schlaraffia sleep quiz for World Sleep Day is just one of many other activities in our anniversary year. In our quiz, we deliberately focus on effectively linking online and offline by digitally addressing and entertaining consumers and activating them after visiting stationary stores. This not only contributes to the Schlaraffia brand but also to customer frequency in retail.,” says Tino Görke, head of marketing at Schlaraffia.
Schlaraffia is the traditional brand in the sleeping segment. The trademark of the Bochum-based company: An innovative 360° product portfolio of beds, mattresses, bed frames and pillows, which offers everyone a suitable sleeping solution down to the last detail. Through the combination of innovation, technology and experience, the traditional company has been offering products for 111 years that meet the highest standards of comfort and have a decisive influence on the bed market. This is also reflected in numerous studies, representative consumer surveys and independent awards in recent years. Schlaraffia was honored, among other things, for its innovations and patents, functional designs, customer satisfaction, reliable price-performance guarantee and transparency. With sustainability concepts such as “Mission Pure” and the goal of a genuine circular economy for the German bed industry, Schlaraffia is once again underlining its pioneering role and is working intensively on innovative solutions in this area.
