Uhura founder and CEO Kai Wermer spoke to Top Interactive Agencies about the role of machine learning in creative production, the consequences of the Covid-19 crisis across the industry, and some recommendations for start-ups with limited budgets and resources.
How can leadership create and then cultivate an inclusive workplace?
Becoming aware of one's own values and documenting them will certainly help to become more true to one's role model function. Then you can also train your team to become more attentive and sensitive. Language is also an important instrument for us. It also helps to integrate art or cultural events.
What impact do you think machine learning and big data will have on the world of creative production if buyer behavior changes?
With big data and machine learning, we can tell more personalized stories. We are already working with significantly more data today than we were just a few years ago. The challenge is to turn data into information and information into insights. They can then push us out of our standards and expectations from time to time. In this respect, creativity will always be our superpower, but data and machine learning will be our compass.
The COVID-19 crisis has accelerated the expansion of digital marketing to new companies, customers and product types. How is the pandemic affecting your project pipeline?
It seems to me that although there are more projects on the one hand, they are also being planned on a smaller and more short-term basis. Not always very well thought out. Basically, however, many companies are trying a Direct-to-consumer-Establishing relationships and digital marketing and digital services play a stronger role in this.
Read the whole thing Interview with Kai Wermer on Top Interactive Agencies.
