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On the 10th anniversary of FOX AWARDS Get Uhura Digital right away Two times gold for customers Kikkoman Trading Europe GmbH and Berlin Partner for Business and Technology GmbH and Two times silver for the Recticel Sleep Comfort GmbH and the German Textile and Fashion Industry Association e.V...
2020 was a turbulent year for everyone, and the entire Uhura team is all the more pleased to have implemented communicative campaigns during this time and developed joint solutions between Home Office and Google Hangouts.
“We are pleased that our work and campaigns for our customers, some of which only started this year and under exceptional conditions due to the corona pandemic, were honored directly by the jury of experts for outstanding efficiency and implementation. This not only motivates Uhura Creatives, but also our customers to go further digital with us,” says Margarita Kozakiewicz, managing director of Uhura Digital in the area of content, about the awards.
“Communication is only really good when it's efficient”
In year ten of the FOX AWARDS, the evaluation requirements also increased with a new weighting in the social media category, “only convincing target group concepts for the individual channels brought significant points gains. ”
So that could Schlaraffia sleep quiz for World Sleep Day 2020 With complex and sophisticated target group communication, embodied and achieved the brand as an expert in sleep credibly and at the same time amusing over 1.5 million users. This is what the jury said: “Due to the playful nature of the campaign, the partly scientific but also amusing questions and the high-quality prizes, the hoped-for goals were exceeded within three weeks. The number of leads certainly provides enough work until World Sleep Day next year. ”
Even the digital platform Artificial intelligence in Berlin (Category: Organizations, Associations), the digital brand shift for the traditional brand Kikkoman (Category: Trade, Consumption) and the GoTextile textile industry training campaign (Category: Education and Training) were able to impress in the efficiency competition with storytelling, visuality and tonality.
The jury's reviews:
KI Berlin
“ki_berlin is an appealing digital medium that implements the innovative topic of artificial intelligence in an appropriate way for the media. Navigation is simple and convincing, and the various forms of presentation and search as well as the SEO-effective stories encourage people and institutions to join ki-berlin. All in all, a very well-rounded, contemporary communication platform for ki_berlin that competently implements the spirit of the common theme.”
Kikkoman
“Brand promises, brand benefits and brand world go well together here — that is Kikkoman expertise in its purest form. Very good content and visual implementation and a mix of communication that creates many touchpoints. And on top of that, the jury learned something new, such as the naturalness of the product and the long tradition. ”
GoTextile textile industry training campaign
“The goals of the relaunch have been achieved. The target group is visually and linguistically implemented on various channels (360 degree communication). Descriptions of the business areas with authentic examples and quotes arouse interest and curiosity among the target group. The website is well structured, clear and easy to navigate”
With the expansion of channel ratings, the complexity of the evaluation grew once again this year. The FOX AWARDS thus repeatedly live up to their claim of reflecting increasingly demanding target group communication.
