In order to reach fans of Portuguese bicycle parts manufacturer Miranda Bike Parts even beyond Portugal's borders via social media, Uhura is now taking over European and German social media communication.
In addition to a new Strategy for Instagram and Facebook In addition to English, fans on these channels are now also addressed in German. From now on, German bicycle fans and bike manufacturers can communicate even better with their favorite brand.
Uhura impressed Miranda with an extensive and data-based target group analysis and the one developed from it Content ideas. The new communication strategy focuses not only on Miranda products and the in-house racing team, but also on the many positive health aspects of cycling.
With Miranda as a new customer, Uhura is once again proving its expertise in the area of digital communication.
“We are delighted that we have gained an international customer in Miranda”, says Margarita Kozakiewicz, managing director at Uhura. “Together with Miranda, we can show how important and healthy cycling is and what high-quality products are available on the European market. ”
The traditional company Miranda started designing a transportable bicycle pump in 1940 and is now one of the largest manufacturers of bicycle components.
More about Miranda Bike Parts: https://mirandabikeparts.com/en/
Miranda Bike Parts on Facebook: https://www.facebook.com/mirandabikeparts/
Miranda bike parts on Instagram: https://www.instagram.com/mirandabikeparts/
