For his customer, Uhura has textile+fashion the training campaign “Go Textile! “included webpage and completely redesigned social media channels. The new website has been completely adapted to the needs of the target group, both in terms of appearance and operation. The tonality is now also aimed directly at the target group of young people between 15 and 20 years of age.
The textile sector is an industry with a future, as the site is now highlighting even more clearly. Textiles such as face masks, protective clothing, but also textiles in aerospace are essential for survival. Many areas of application in the textile industry also contribute to environmental and nature protection. Training in the textile sector therefore leads to relevant occupations, which became clear once again in these turbulent times.
The new campaign page clearly highlights the appeal and importance of the industry. Data-based target group analysis and corresponding keyword research by Uhura provided the basis for setting up the new site.
The color and menu structure is designed to suit the target group and enables an easy and appealing introduction to the training campaign. Uhura has adapted the digital processing of the site's images and videos to the needs of the target group and, in particular, optimized the view for the mobile site.
Even playing on social media channels instagram and Facebook is now run by Uhura. Facts about training in the textile sector, but also from the industry in general, are implemented in a playful and appealing way for young people. This also reflects the color scheme of the page.
“With the new design from GoTextile! We make it easier for adolescents and young adults to find a suitable training place. The new visuality shows how lively and diverse the textile industry is and thus creates the perfect start for the apprenticeship search,” says Margarita Kozakiewicz, managing director of Uhura Creative Media and campaign manager.
