loading...

What we do

Strategie

Uhura arbeitet mit KundInnen zusammen, um die Zukunft ihrer Marke und ihres Marketings zu planen, neue Möglichkeiten zu definieren und das gesamte Potenzial von B2B-Marken zu heben.

Unser Ziel ist es, die Effektivität von Marken-,
Kommunikations- und Marketinginvestitionen zu
optimieren. Wir setzen Datenanalysetools ein,
um KundInnen besser zu verstehen und zu erreichen.
Auf dieser Grundlage konzipieren wir Marken- und Marketingstrategien, die wirken.

Branding-Strategie
Content-Strategie
Social-Media Strategie
UX/UI-Strategie
Digitale-Marketing-Strategie
Paid-Media-Strategie

UX AUDITS FOR YOUR WEBSITES

AND APPLICATIONS.

Improve usability, conversions, and understanding of your website with a UX audit.

A UX audit examines your website or applications from the user's perspective. Brand, content, and UI impact are determined. Analytics data is used to determine your users' behaviour to optimise your website or app for traffic, conversion, and business goals. In addition, we elicit the local fit for the market entry of companies outside the DACH region.

Get actionable recommendations quickly to address weaknesses in your digital apps.

Through optimised UX:
Increase customer experience
Increase conversion rates
Increase customer loyalty and satisfaction
Improve brand and competitive advantage

WHEN SHOULD YOU

A UX AUDIT?

You should conduct a UX audit whenever you think something needs to change. This could mean that you have identified a problem with your conversion rate, user behaviour on your site is not meeting your expectations, or user reviews are below average. As user expectations for digital services rise and competition increases, the consequences of a poor user experience become more severe.

A UX audit can help you plan and formulate requirements for a relaunch or identify untapped potential and opportunities. We help you optimise your online presence for the German market.

POSSIBLE REASONS FOR A UX AUDIT
Relaunch planning
Brand and product extensions
Increase conversion
Improve brand image and awareness
Optimise user behaviour

POSSIBLE AREAS OF FOCUS

FOR YOUR AUDIT:

Data and flows

On- and off-page analytics for initial identification of problems and possible solutions:

What does the data tell you about your customers' motivations? How do they behave on your site? How can we measure success?

How do users navigate your site and find content? How can we simplify user flows and click-throughs?

What you get and learn:
What data and KPIs are critical?
Analyze and evaluate user behaviour
Optimise navigation and architecture
Results presentation with prioritised recommendations for action

UI, web and content design

Research to identify problems and possible solutions:

How understandable is your design and does it follow UX principles? Does the design fit the intended goal?

Are contents such as headlines, microcopies and descriptions understandable and readable? Does the language match the product and target group? Is your tonality adjusted to the local fit?

What you get and learn:
Increase readability and comprehensibility
Improve design and brand consistency
Optimisation approaches for content architecture
Presentation of results with prioritised recommendations for action

PROCEDURE

FOR THE UX AUDIT?

1.

Free kickoff:

You receive an individual questionnaire and in a joint kickoff meeting the requirements are specified.

2.

Scope and offer:

You will receive an offer, which will be tailored to the scope of the audit.

3.

Analysis and Research:

We go into the analysis of your website according to the scope, agreed goals and priorities.

4.

Insights and Opportunities Report:

We create evaluation tables and a results presentation with concrete solution proposals and explain them in a joint meeting.

5.

Result:

You receive a documented analysis as well as solution proposals for better usability and UX to optimise your website and application.

A UX audit helps with the planning and requirements formulation for relaunches or the identification of untapped potential and opportunities.

Clients for whom we have conducted a UX audit:
ON24 logo
Content audit specifically for search optimisation (SEO) improvement

Result: >25% traffic increase (Organic)
Logo Berliner Wasserbetriebe
Data and content audit to improve user experience for the entire website.

Result: Over 60 improvement parameters
Uniper logo
Data and content audit for optimal preparation of a relaunch.

Result: Optimal relaunch process; 20% more leads and implementation of a success measurement with more than 300 website touch points
Uhura Icon

INQUIRE FOR FREE

Feel free to contact:
Maximilian Göbel, projectmanager at Uhura
Maximilian Goebel
newbusiness@uhura.de
+49 30 36 444 09 50
Danke für Ihre Anfrage - wir melden uns innerhalb von 24h bei ihnen!
Sorry, hier ist was schief gelaufen! Bitte versuche es noch einmal.