uGroup is the world's largest manufacturer of vehicle license plates with 40 subsidiaries and more than 1,000 employees in 130 countries and can look back on over 100 years of technical excellence and industry experience.
At the beginning of 2024, Uhura Digital took on the brand development contract for the group of companies and subsequently shaped a clear brand visual identity under the motto #WePlayToWinWin. To this end, corporate design and social media guidelines were developed, which are reflected in a brand-new, contemporary website, a striking image film and social media communication, focusing on the complex challenges faced by its customers.
The uGroup has now been presented to the general public just in time for Intertraffic Amsterdam in April 2024, one of the most important trade fairs in the industry.
